Much history can be found in just WMTC’s radio frequency. How did WMTC come to be on 730 AM?
“We wanted the lowest frequency possible,” said Dr. Fisher. Low frequencies are good for hilly country because they reach into the valleys better than high frequencies which skip across the mountain tops. “We wanted to reach the people in the valleys.” Dr. Fisher explained that the lowest frequency available was in the 600s range. They wanted this frequency, but another group applied for it and got it. The next lowest frequency was 730 AM, but there was also a problem in trying to get this frequency. About the same time, the governor of West Virginia also applied for this frequency. Dr. Fisher and others came to the conclusion that WMTC should be on 730 AM or nothing at all. They did not want to cause a conflict over this issue, but this frequency was the most desirable for the new station. Eventually the governor decided not to apply for it anymore, and WMTC received the 730 AM frequency.
Sometime after the station was established, they discovered that it was better for WMTC to be on 730 AM rather than on the other frequency in the 600s range that they had originally wanted. Dr. Fisher explained that there were two large stations in the area at this time, one in Louisville and one in Cincinnati. WMTC’s 730 frequency was in between these two stations, so “when people would change between these two stations, they would come across WMTC in the middle.” Dr. Fisher said that this resulted in more people knowing about the existence of WMTC in the early days. In 1948 WMTC went on the air with 1,000 watts on 730 AM.